Negotiation Skills Training Courses

With over twenty-five years of proven industry experience, the Negotiations Training Institute of America is the recognized leader in negotiations training, consulting and performance coaching. Through public open enrollment courses and private on-session training sessions, we have helped leading corporations, non-profit organizations and governmental agencies improve their ability to negotiate better outcomes for their constituencies. First-time negotiators as well as those with the greatest competitive drive and amount of first-hand experience and negotiations wisdom can benefit from our time-tested courses. Whether focusing on negotiating a contract with a vendor or jumping in to the often-stressful car buying process to deal with a dealership, our courses provide useful skills, proven techniques and various classroom role plays to help you become more aware of negotiations that you must face on a daily basis.

For more information on our negotiation skills training courses please contact us.

Negotiation Seminars: Negotiation is not a Destination

You've heard about negotiation before, perhaps you agree that it's needed. But how will a negotiation process that's specific to sales enhance your strategy and help you win deals?

If there's one thing everybody knows about sales, it's that serious negotiation starts when you and your customer or prospect sit down together to close a deal. Right? When people hear the word 'negotiation,' they think, "Oh, that happens at the end of the sales process". The best salespeople start thinking about negotiation much earlier -- sometimes even before they've made the first contact.

Negotiation is not a destination that you reach at the end of a sale, nor is negotiation about one party winning and the other losing. Negotiation is part of each step of the sales process, not a one-time event. It begins prior to the first sales call and ends with customer recognition of the value your product or service brought to his business.

Interests, options and deal-breakers
Too often, salespeople don't dig enough to find the customer's real interests. They need to find out whether the client's focus is around price, or around the terms and conditions or around something else.

In general the goal is to satisfy clients and provide them with service they consider valuable. When you negotiate from the very beginning of the sales process, you uncover the buying organization's interests and can therefore generate more creative options. You learn the criteria on which their interests are based, and you discover deal-breakers. You explore how both parties can win. Perhaps even more
importantly, you discover if both parties can win; after all, it's far better to lose quickly and exit the situation, thereby wasting fewer resources, than to lose slowly.

Achieving the end goal
Additionally, since the end goal is repeating customers, there's no advantage in creating a situation where you win and your client loses. If your negotiation leaves a bad taste in your customer's mouth, it's less likely that they'll come back to you for more products or services. Conversely, by negotiating in a way that allows both parties to win, you set up an environment that is conducive to a long-term relationship.

Incorporating negotiation into the early stages of a working sales process leads to deals--and client relationships--that are more mutually beneficial.