Negotiation Skills Training Classes

With over twenty-five years of proven industry experience, the Negotiations Training Institute of America is the recognized leader in negotiations training, consulting and performance coaching. Through public open enrollment classes and private on-session training sessions, we have helped leading corporations, non-profit organizations and governmental agencies improve their ability to negotiate better outcomes for their constituencies. First-time negotiators as well as those with the greatest competitive drive and amount of first-hand experience and negotiations wisdom can benefit from our time-tested classes. Whether focusing on negotiating a contract with a vendor or jumping in to the often-stressful car buying process to deal with a dealership, our classes provide useful skills, proven techniques and various classroom role plays to help you become more aware of negotiations that you must face on a daily basis.

For more information on our negotiation skills training classes please contact us.

The Difference Between Sports and a Business Negotiation Class: Winning

What does it mean to "win" a sales negotiation? This sure looks like a simple question doesn't it? I think that in our minds, we all know what we think winning looks like - after all, we see it in sports all the time. However, things are just a bit different when it comes to sales negotiations...

In sports, winning sometimes is achieved by a blowout - the football game that ends up 60 - 0, the no-hitter in baseball, etc. What's interesting is that although these are clear victories for one team, the viewers get bored quickly and turn off the game - why bother if you already know who's going to win. A lot of Superbowl games have been like this.

It turns out that sales good negotiations are a lot more like sports games that are too close to call right up until the last moment.

Dr. Chester Karrass goes about defining a sales negotiation winner as being someone who ".. understands what his or her objectives are and takes the time to achieve what is possible through the bargaining process."

The interesting thing here is that "getting the lowest / highest price" is nowhere to be found in this definition - I think that that speaks volumes. During a sports competition, nobody spends any time worrying about what they can do to make a better deal for the other side. However, during a sales negotiation, this can be critical because you're going to be dealing with the other side in the future and this negotiation is just the start.

Finally, one of the keys to being a successful sales negotiator is to make sure that the other side ends up being satisfied with the final deal that you reach. Unlike sports, it's not over once the deal has been inked. The other side still needs to deliver on their promises and you want them to be happy to do so - not unhappy and looking for ways to cut corners in order to make back some of what they feel that they've lost!