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Dealing with Dominant Personalities
Negotiation Personalities: Chargers

Throughout our career, we will have the opportunity to deal with individuals who exhibit every type of personality under the sun. Over time, we'll come across some people who are a real pleasure to deal with while others are as friendly as a pack or rabid pit bulls. Since individuals communicate in different ways and have varying needs, it helps for negotiators to understand how to deal with different personalities. In general, there are four dominant personality types that we are likely to encounter at the negotiating table. It helps to recognize these personality types in order to meet their particular needs and understand the types of interactions we are likely to face during discussions.

The first personality type we will talk about is The Charger.

Chargers are seen by some as typifying the "old school" management and business style. These are individuals who come from the old "command and control" school of thought. They are most concerned with getting their way, increasing their amount of power and walking away from the negotiating table with the absolute best deal. Chargers are often found in the executive ranks as well as in lower level positions as some people who "think" they have more power than they have like to act in a dominant and aggressive way. Chargers tend to:

* Assume that their way is the best or only way. Exert influence on others or the situation through the use of power
* Enjoy building or enhancing their reputation
* Focus on status or personal achievement
* Try to control the situation
* "Tell" more than listen
* Dismiss ideas that aren't theirs

As you can imagine, chargers can be a handful. There are times when these individuals are difficult and downright unreasonable negotiators. They have a tendency to make big demands and, rather than compromising, can actually increase what they want or expect. For the most part, they want to take control of the situation and have a negotiation weighed heavily on their terms. If they don't, they feel exploited and defeated... something they avoid at all costs.

Some DOs and DONTs of dealing with a charger include:

DON'T...

DO...

  • steer them towards your ideas so they think they came up with them
  • acknowledge their authority or status
  • ask their opinion or insight
  • provide options rather than sticking with one solution or proposal
  • refer to them by their title (when appropriate)
  • give them credit when it makes sense

In a sense, these are individuals that need their ego stroked. The last thing you want to do is put them down or make them feel like you are questioning their status or authority. They want to wield their power and, in a way, you have to let them perceive that this is the case.

 
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