Negotiation Skills Training Classes

With over twenty-five years of proven industry experience, the Negotiations Training Institute of America is the recognized leader in negotiations training, consulting and performance coaching. Through public open enrollment classes and private on-session training sessions, we have helped leading corporations, non-profit organizations and governmental agencies improve their ability to negotiate better outcomes for their constituencies. First-time negotiators as well as those with the greatest competitive drive and amount of first-hand experience and negotiations wisdom can benefit from our time-tested classes. Whether focusing on negotiating a contract with a vendor or jumping in to the often-stressful car buying process to deal with a dealership, our classes provide useful skills, proven techniques and various classroom role plays to help you become more aware of negotiations that you must face on a daily basis.

For more information on our negotiation skills training classes please contact us.

Negotiations Training

Understanding The Other Party's Business:
Uncovering the Business Situation

One of the most important advantages you can have prior to a negotiation is the level of time you spend preparing for an important discussion. Surprisingly, many people want into a negotiation blind. They plan to fumble their way through discussions, hoping to come out with the best deal possible.

This approach is like a football coach sending his team out into the field without having scouted his opposition. Imagine a coach leading practice for a full week without knowing if the team he is playing is an option team or runs a west cost offense. Come game day, if that coach prepared his team without knowing much about his competition, he will be in for a rude awakening. Any coach who takes this approach will not last long, certainly not as a head coach.

Yet, businessmen do this all the time. Many of us find it baffling. How can one company expect to negotiate with another company without having a sufficient amount of background information? Would it be wise to enter into a partnership agreement without knowing if the other company had a track record of living up to their commitments? Would a company want to negotiate a financing deal without understanding if a buyer had a good credit rating? Of course not... and yet, it's much more common than many of us realize.

Prior to any negotiation, a sufficient amount of time should be spent collecting as much background information on the other party. Depending on the type of negotiation, this may include anything from press coverage of a company to financial statements or analyst comments. A great deal of data is now available at out fingertips - to not use that data to our advantage to further our interests is a disservice to our companies. Most businesses now have an online presence. Web pages are invaluable. Some companies so much data that one can get lost searching through content. Focus on those areas that are pertinent to your discussion and may affect the outcome of any negotiations.

Other information to gather may be based on previous business dealings or negotiations. Have you worked with the other company before? What types of concessions do they request during negotiations? Do they have any specific terms or conditions that are standard in any agreements they might make? Are there any specific approval processes or internal procedures that will affect a negotiation? Essentially, whatever might have happened in the past needs to be gathered for internal use. Previous members of negotiating teams should be consulted to gather opinions on the other party. It is recommended that you speak to as many people as possible, without going overboard, to gather this information.

As you prepare, put thought into what the other party's negotiation strategy might be. Do you know what they might perceive to be the ideal outcome or "Wish" of a negotiation? Can you determine what their "Bottom Line" might be? What are some of the concessions they may ask? Are they liable to try to use negotiating tactics to get the upper hand? What is at stake if they are not able to come to an agreement with your company? Just as you must formulate and deliver on your own negotiating strategy, it helps to have an internal picture of what the other party's negotiating strategy may be. By coming up with an idea of their possible strategy, you will be able to anticipate their moves and react accordingly. This is no different than a football coach running his defense through drills designed to stop a particular type of offensive attack.

Build a list of questions to help guide your research. Here are a few questions to get started on the right foot:

* How is the company doing financially?
* What is their reputation in the industry?
* What types of agreements, similar to this one, have they pursued in the past?
* Are they facing any particular challenges at this time?
* Are they growing or cutting jobs?
* What areas are of the biggest concern to them?
* Are they facing any external pressures on their business?
* Do they have the financial or logistical capability to maintain an agreement?
* What is at stake during this negotiation?
* What will happen if we don't come to terms?
* What departments or divisions will be involved?
* Do we know their structure?
* What market share does this company have?
* What challenges are they facing from their competition?
* Are they affected by any government regulations, oversight committees or other industry requirements?

You will eventually know which questions make sense for your situation. Over time, practice from one negotiation to another will make this an easier process.

For Negotiation Skills Seminar information please contact us.

Related: Negotiation Course

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The Anatomy of a Negotiation Workshop

Dealing with Conflict Styles

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